As corporate chains push wellness subscriptions, a Plantation practice makes the case that the same doctor and real relationships are better.
Plantation, FL (PRUnderground) July 27th, 2026
At doctor-owned Central Broward Animal Hospital, pets are patients, not account numbers on a renewal schedule
As corporate-owned veterinary chains increasingly rely on annual care contracts and wellness subscriptions to lock in future business, Central Broward Animal Hospital is reminding South Florida pet owners that another option exists: a doctor-owned, doctor-led practice where a pet is a patient with a name and a history, not a number in a subscription database.
Founded in 1987 by Dr. Jonathan Wald, Central Broward Animal Hospital has remained family-owned and independent for nearly four decades while much of the veterinary industry has consolidated under corporate and private equity ownership. Broward County sits in one of the most competitive and corporate-dense veterinary markets in the United States, where annual wellness contracts have become a standard retention tool for large chains.
“Annual contracts are designed to secure next year’s business, not necessarily to serve this year’s patient,” said Dr. Jonathan Wald, founder and owner of Central Broward Animal Hospital. “When a contract is doing the work of keeping a client, the relationship stops mattering. At our Animal Hospital, you are not just a number. You see the same doctor who knows your pet, your family, and your history, and every recommendation is based on what your pet actually needs. Nothing keeps our clients here except the care itself.”
The difference shows up in the exam room. At many corporate locations, pet owners cycle through rotating doctors, wait weeks for appointments, and discover that the wellness package they signed up for functions as a discount membership rather than comprehensive coverage. At Central Broward Animal Hospital, clients see the same experienced veterinarians visit after visit, with many of the hospital’s doctors and staff having served the practice for over 20 years. Families are greeted by name, and care plans are individualized to each pet’s age, breed, health history, and lifestyle rather than a one-size-fits-all package.
As an AAHA-accredited animal hospital, Central Broward Animal Hospital voluntarily meets standards covering patient care, safety, and medical recordkeeping that only a minority of veterinary practices in the United States achieve. The hospital provides wellness exams, vaccinations, dentistry, surgery, diagnostics, and same-day urgent care for dogs and cats, with walk-ins welcome during regular business hours.
The practice serves pet owners throughout Plantation, Fort Lauderdale, Sunrise, Davie, Weston, and surrounding Broward County communities, with clients traveling from Miami-Dade and Palm Beach counties.
About Central Broward Animal Hospital
Central Broward Animal Hospital is a family-owned, AAHA-accredited veterinary practice serving Plantation, Fort Lauderdale, and surrounding Broward County communities since 1987. Founded by Dr. Jonathan Wald, the hospital provides comprehensive care for dogs and cats, including wellness exams, same-day urgent care, advanced diagnostics, surgery, dentistry, boarding, daycare, and grooming. With no corporate ownership and a veterinary team with over 100 years of combined experience, Central Broward Animal Hospital delivers personalized, Fear Free care that treats every pet like family. Open Monday through Friday 7am to 7pm and Saturday 8am to 5pm. Learn more at centralbrowardvet.com
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Original Press Release.
