Today, Express introduces Style Goals, a new campaign starring professional soccer star, two-time Defender of the Year, and father Walker Zimmerman. Launching just ahead of soccer’s biggest tournament this summer, the campaign was shot where Zimmerman feels the most at home, on the field. The visuals capture him in his element, highlighting Express’ commitment to everyday dressing that delivers polished comfort and confidence, from game day to dad duty.
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Built to move. Walker Zimmerman shows off high-performance tailoring in the Slim Tan Washable Chino Blazer, Slim Comfort Waist Hyper Stretch Chino and a Striped Long Sleeve Poplin Shirt.
The campaign brings that versatility to life through elevated athleisure, denim and polished tailoring, showcasing easy, put-together looks that move seamlessly from active moments to Father’s Day occasions and everything in between.
“Walker embodies the confidence and authenticity that define Express today,” said Kendra Stokes, Vice President of Brand Marketing at Express. “Whether he’s on the field, spending time with his family, or navigating everyday life, Walker’s style feels elevated yet approachable. That balance made him a natural fit for this campaign and an especially meaningful partner as we celebrate Father’s Day.”
Zimmerman wears key pieces from Express’ latest assortment throughout the campaign, including the Slim Everyday Performance Dress Shirt, Everyday Performance Short and Multi Striped Cotton Knit Johnny Collar Sweater Polo paired with the brand’s Straight Medium Wash Stretch Jeans. For more tailored occasions, he also wears the Slim Striped Linen-Blend Stretch Suit Jacket and coordinating tailored pant.
“For me, style comes down to feeling comfortable and confident,” said Walker Zimmerman. “Life as a dad moves fast, and I’ve learned that the best outfits are the ones that feel easy and authentic. That’s what made this partnership with Express such a natural fit. The pieces keep you looking put-together for any occasion without sacrificing comfort.”
Style Goals is the latest chapter under the brand’s Expressionists program, which spotlights culturally relevant voices through campaigns rooted in individuality and self-expression.
The full assortment and curated Father’s Day shop are available now at Express.com and in stores nationwide. The campaign rolls out today across site, stores, email and social channels.
About Express
Express is a multichannel apparel brand dedicated to creating confidence and inspiring self-expression. Since its launch in 1980, the brand has embraced a design philosophy rooted in modern, confident, and effortless style. Whether dressing for work, everyday, or special occasions, Express ensures you look and feel your best, wherever life takes you.
The Company operates over 375 stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.
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