Two years in and Rancher’s Premium Smokehouse is just getting fired up. Since landing on grocery shelves for the first time 24 months ago, the refrigerated grilling phenomenon is celebrating two years of category shakeup with a big thank you to its fans.
Grilling enthusiasts, take a step back from the smoke and launch Instagram, because Rancher’s is giving away a new grill for fans on social. Up for grabs is a Nexgrill Oakford Homestead 24-inch heavy duty charcoal grill and to enter to win, simply follow Rancher’s Premium Smokehouse on Instagram, like the giveaway post, and drop a comment on the post. The special anniversary giveaway is live now through 11:59 p.m. on National Brisket Day, May 28, 2026 with the winner announced the following day.
The giveaway is a thank you to the Rancher’s fans whose ongoing support has helped grow the brand into the recognizable name it is today. The family-owned company has quickly gained notoriety at grocery stores for its category-bending flavor profiles, including Bacon Cheddar, Brisket Burnt Ends, and Philly Cheesesteak.
Since its debut two years ago, Rancher’s has become the fastest-growing national sausage brand in the country, with sales doubling year-over-year. The category disrupter attributes its success to flavor innovation in a stagnant category.
“Consumers today are looking for something different from the same old sausage options lining grocery shelves,” said Roland Dickey Jr., Chief Executive Officer of Rancher’s Premium Smokehouse. “I watched innovation happening in nearly every other aisle before it finally reached ours, and that’s when I decided it was time to shake up the category. Coming from a family rooted in barbecue, I wanted to take the generations of smoking and grilling knowledge we grew up with and marry our traditional artform with the modern flavors I continued to see customers craving.”
Rancher’s uses traditional curing techniques and real hardwood smoke to create an authentic Texas BBQ experience. The sausage line is made with real, high-quality ingredients, including brisket in the Brisket Burnt Ends variety, freshly grated cheese and fresh bell peppers in the Philly Cheesesteak, and real bacon and cheese in the Bacon Cheddar. Each 12-ounce package includes four links and is sealed for freshness in the refrigerated aisle.
“With two years under our belt, we’re focused on what comes next: becoming the No. 1 smoked sausage brand in the country within the next three years,” said Dickey Jr. “While Rancher’s has already established a national footprint, our priority now is expanding household reach by getting our products onto more grills and into more everyday meal occasions. As we continue to grow, we’ll keep leaning into the bold, smokehouse-inspired flavors that set us apart in the category and that our fans continually crave.”
For more information on where to find Rancher’s Premium Smokehouse products, visit rancherspremium.com.
About Rancher’s Premium
Launched in the spring of 2024, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making. Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled craft BBQ taste experience. However you serve them—grilled, pan-fried, or in your favorite recipes—our sausages deliver handcrafted flavor that turns any meal into comfort food.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260526780331/en/
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