Cvent, an industry-leading meetings, events, and hospitality technology provider, today unveiled renowned entrepreneur, brand builder, and beauty industry icon Bobbi Brown as the keynote speaker for its flagship customer and industry conference, Cvent CONNECT. The multi-day conference will take place from July 13 to 16 in Nashville, Tennessee, with both in-person and virtual experiences curated for event professionals, marketers, and hospitality leaders.
Each year, thousands of industry professionals attend Cvent CONNECT to stay ahead of trends, capitalize on the AI opportunity, sharpen their event-led growth strategies, and unlock more impactful experiences at scale.
“Every year, Cvent CONNECT raises the bar for what’s possible. It’s where our industry comes together to prove what events can really do,” said Amy Lucia, Chief Marketing Officer at Cvent. “This year, we’ve built a comprehensive agenda designed to help attendees move faster with AI, measure what matters, and walk away with strategies they can put to work immediately. Having Bobbi Brown headline our main stage brings the kind of bold, brand-building and community-driven inspiration thousands of industry professionals come to Cvent CONNECT for.”
More About Bobbi Brown
Makeup Artist, Author, Entrepreneur & Founder of Jones Road Beauty
Bobbi Brown is a world-renowned makeup artist and entrepreneur, best-selling author, sought-after speaker, beauty industry icon, and a hotelier. She founded two successful cosmetic brands: Bobbi Brown Cosmetics and, more recently, Jones Road, a clean beauty brand. In addition to her beauty empire, she has envisioned and now operates The George, a boutique hotel in Montclair, NJ.
Bobbi made the TIME100 “Most Influential People in the World” list and has been named one of Fortune’s Most Powerful Women and Forbes’ “50 Over 50” Most Influential Women. In addition, Brown has received numerous honors including the Glamour Woman of the Year Award, the Fashion Group International Night of Stars Beauty Award, and the Jackie Robinson Foundation’s ROBIE Humanitarian Award. She was appointed to the Advisory Committee for Trade Policy and was inducted into the New Jersey Hall of Fame.
A Conference Agenda Built for What’s Next
The Cvent CONNECT 2026 agenda will feature over 150 unique sessions, workshops, and networking experiences tailored to event professionals, marketers, and hospitality leaders. Attendees can expect:
- Big-picture keynotes from industry leaders and special guests, exploring the future of event marketing, AI, and delivering high-performing experiences.
- Deep-dive product roadmaps and tech tours that go behind the scenes of the Cvent platform, showcasing robust AI innovation and powerful workflow automation.
- Hands-on training camps and certification opportunities to help attendees sharpen their Cvent skills, earn CMP-eligible credits, and progress their careers.
- Role- and industry-specific tracks for corporate event marketers, third-party planners, associations and nonprofits, higher education, hospitality and venue teams, and more.
- Curated networking and community conversations designed to connect attendees with peers facing similar challenges and opportunities.
Designed to Help Attendees Drive Measurable Event Impact
Throughout the week, conference programming will spotlight how organizations can use event marketing and management to drive pipeline, deepen customer relationships, and create more resilient programs in an evolving economic and technological landscape. Key themes include:
- Building an event-led growth strategy that works across digital, in-person, and hybrid experiences
- Using AI and event intelligence to personalize at scale, improve decision-making, and prove ROI
- Elevating the partnership between planners, marketers, and sales to accelerate the full revenue funnel
- Designing inclusive, sustainable, and accessible events that reflect modern attendee expectations
- Optimizing hospitality and venue performance through better data, demand intelligence, and group business strategies
Registration
To explore the full Cvent CONNECT 2026 agenda and register for the conference, visit the website here.
About Cvent
Cvent is a leading meetings, events, and hospitality technology provider with 5,500+ employees and ~30,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences.
Cvent is headquartered in Tysons, Virginia, just outside of Washington, D.C., and has additional offices around the world to support its growing global customer base. The Cvent platform offers software solutions for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products helps automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events.
For more information, please visit Cvent.com.
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